We tell you how to boost website conversions

Your senior AI analytics team that handles tracking, insights, and recommendations end-to-end.

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.
Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.
Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

TRUSTED BY TEAMS BUILDING BETTER PRODUCTS

From early-stage startups to scaling companies

From early-stage startups to scaling companies

From early-stage startups to scaling companies

"

Honestly, I was skeptical about switching from GA4. But within the first week our PM just typed "why did signups drop last Tuesday" into the AI chat and got an answer in seconds. We used to file a ticket with the data team for that. Completely changed how we work.

Ivan

Founder, HR SaaS platform

"

Smart Signals flagged that our mobile checkout had a 3x higher drop‑off than desktop. We'd missed it for months because it was buried in aggregate numbers. Fixed the layout, saw a 28% lift in two weeks. Paid for itself on first signal.

Ilya

CTO & Co‑founder, SaaS startup (12 people)

"

The no‑cookie approach was the main reason we tried it – our EU traffic was basically invisible in GA because of consent banners. Now we see every visit, fully compliant, no pop‑ups. The data quality difference is night and day.

Apollon

Co-founder, e-commerce brand

01

See your website's full picture, instantly

See your website's full picture, instantly

Line Charts

Breakdown Charts

Bar Charts

Funnels

Pre-built dashboards show visits, pageviews, bounce rates, conversions, traffic sources, and UTM breakdowns — all updating in real time.

Customize everything and add new charts in natural language via our chat.

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.
Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

Poterna collects user behavior data. AI analyzes the data continuously. You receive a stream 

of actionable signals

Poterna collects user behavior data. AI analyzes the data continuously. You receive a stream 

of actionable signals

01

See your website's full picture, instantly

Line Charts

Breakdown Charts

Bar Charts

Funnels

Pre-built dashboards show visits, pageviews, bounce rates, conversions, traffic sources, and UTM breakdowns — all updating in real time.

Customize everything and add new charts in natural language via our chat.

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

Poterna collects user behavior data. AI analyzes the data continuously. You receive a stream 

of actionable signals

Poterna collects user behavior data. AI analyzes the data continuously. You receive a stream 

of actionable signals

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

02

Ask anything about your data in AI chat

Ask anything about your data in AI chat

Our AI Assistant knows everything about your website analytics. Ask questions in plain English and get instant, accurate answers — no SQL, no dashboards to configure.

If you want more info, dig into overarching analytics dashboard tailored to your need.

Every chart is designed to be instantly clear — so your team spends time making decisions, not decoding data.

If you want more info, dig into overarching analytics dashboard tailored to your need.

Every chart is designed to be instantly clear — so your team spends time making decisions, not decoding data.

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

02

Ask anything about your data in AI chat

Our AI Assistant knows everything about your website analytics. Ask questions in plain English and get instant, accurate answers — no SQL, no dashboards to configure.

If you want more info, dig into overarching analytics dashboard tailored to your need.

Every chart is designed to be instantly clear — so your team spends time making decisions, not decoding data.

If you want more info, dig into overarching analytics dashboard tailored to your need.

Every chart is designed to be instantly clear — so your team spends time making decisions, not decoding data.

03

Proactive insights, delivered daily

Proactive insights, delivered daily

Smart Signals automatically analyzes your users' behavior, surfaces actionable recommendations and estimates potential impact based on your business data.

No need to dig through data — the insights come to you.

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

Poterna collects user behavior data. AI analyzes the data continuously. You receive a stream 

of actionable signals

Poterna collects user behavior data. AI analyzes the data continuously. You receive a stream 

of actionable signals

03

Proactive insights, delivered daily

Smart Signals automatically analyzes your users' behavior, surfaces actionable recommendations and estimates potential impact based on your business data.

No need to dig through data — the insights come to you.

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

Poterna collects user behavior data. AI analyzes the data continuously. You receive a stream 

of actionable signals

Poterna collects user behavior data. AI analyzes the data continuously. You receive a stream 

of actionable signals

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

04

Map every path your users take

Map every path your users take

User Journeys visualize exactly how visitors move through your site — from first click to conversion or drop-off. Discover the paths that lead to revenue and fix the ones that don't.

If you want more info, dig into overarching analytics dashboard tailored to your need.

Every chart is designed to be instantly clear — so your team spends time making decisions, not decoding data.

If you want more info, dig into overarching analytics dashboard tailored to your need.

Every chart is designed to be instantly clear — so your team spends time making decisions, not decoding data.

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

04

Map every path your users take

User Journeys visualize exactly how visitors move through your site — from first click to conversion or drop-off. Discover the paths that lead to revenue and fix the ones that don't.

If you want more info, dig into overarching analytics dashboard tailored to your need.

Every chart is designed to be instantly clear — so your team spends time making decisions, not decoding data.

If you want more info, dig into overarching analytics dashboard tailored to your need.

Every chart is designed to be instantly clear — so your team spends time making decisions, not decoding data.

Why teams choose Poterna

We combine the power of advanced analytics with AI that actually understands your business. No complexity, no guesswork — just clear answers and actionable steps.

5-minute setup

Add a single script to your website and start collecting data immediately. Real-time help if you need it.

5-minute setup

Add a single script to your website and start collecting data immediately. Real-time help if you need it.

AI that works for you

From daily insights to answering complex questions — our AI acts as your dedicated analytics team.

AI that works for you

From daily insights to answering complex questions — our AI acts as your dedicated analytics team.

Privacy first by design

No cookies, no personal data. Fully GDPR-compliant out of the box. No consent banners needed.

Privacy first by design

No cookies, no personal data. Fully GDPR-compliant out of the box. No consent banners needed.

Start understanding your users

Join teams already making better product decisions with Poterna

Start understanding your users

Join teams already making better product decisions with Poterna

Start understanding your users

Join teams already making better product decisions with Poterna