See the full picture, from ad spend to revenue
See the full picture, from ad spend to revenue
Connect the tools you already use. Pull ad spend, conversions, and revenue into one place, automatically, so you know exactly which campaigns pay off.
Connect the tools you already use. Pull ad spend, conversions, and revenue into one place, automatically, so you know exactly which campaigns pay off.



01
From spend to revenue, in one view
From spend to revenue, in one view
Stop jumping between Meta Ads, GA4, and Shopify tabs. Poterna ties them together so you can see what a campaign cost, how many people converted, and how much revenue it actually brought in.

Track every traffic source, UTM parameter, and referral in real time. Understand which channels bring your most valuable visitors and where to double down on marketing spend.
Track every traffic source, UTM parameter, and referral in real time. Understand which channels bring your most valuable visitors and where to double down on marketing spend.
01
From spend to revenue, in one view
Stop jumping between Meta Ads, GA4, and Shopify tabs. Poterna ties them together so you can see what a campaign cost, how many people converted, and how much revenue it actually brought in.

Track every traffic source, UTM parameter, and referral in real time. Understand which channels bring your most valuable visitors and where to double down on marketing spend.
Track every traffic source, UTM parameter, and referral in real time. Understand which channels bring your most valuable visitors and where to double down on marketing spend.

Track every traffic source, UTM parameter, and referral in real time. Understand which channels bring your most valuable visitors and where to double down on marketing spend.
Track every traffic source, UTM parameter, and referral in real time. Understand which channels bring your most valuable visitors and where to double down on marketing spend.
02
Your channels finally talk to each other
Your channels finally talk to each other
See how a Meta ad sent a visitor to your site, how a Klaviyo email brought them back days later, and how they finally converted on Shopify. Track the full path across every channel, not just the last click.

Track every traffic source, UTM parameter, and referral in real time. Understand which channels bring your most valuable visitors and where to double down on marketing spend.
Track every traffic source, UTM parameter, and referral in real time. Understand which channels bring your most valuable visitors and where to double down on marketing spend.
02
Your channels finally talk to each other
See how a Meta ad sent a visitor to your site, how a Klaviyo email brought them back days later, and how they finally converted on Shopify. Track the full path across every channel, not just the last click.
Track every traffic source, UTM parameter, and referral in real time. Understand which channels bring your most valuable visitors and where to double down on marketing spend.
Track every traffic source, UTM parameter, and referral in real time. Understand which channels bring your most valuable visitors and where to double down on marketing spend.
03
Decisions on today's data, not last week's
Decisions on today's data, not last week's
Once you connect a tool, we keep the data flowing in the background. New campaigns, fresh orders, latest email opens, all pulled in automatically. You always look at the freshest numbers, not a stale export.

Track every traffic source, UTM parameter, and referral in real time. Understand which channels bring your most valuable visitors and where to double down on marketing spend.
Track every traffic source, UTM parameter, and referral in real time. Understand which channels bring your most valuable visitors and where to double down on marketing spend.
03
Decisions on today's data, not last week's
Once you connect a tool, we keep the data flowing in the background. New campaigns, fresh orders, latest email opens, all pulled in automatically. You always look at the freshest numbers, not a stale export.

All your marketing tools, in one place
Poterna sits at the center of your stack, pulling every channel into one place.
Poterna sits at the center of your stack, pulling every channel into one place.


Connect your stack and see the full picture
Join teams already making better product decisions with Poterna
