See every step your users take

From the first click to the final conversion or drop-off, find out exactly where users go, where they convert, and where they leave.

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.
Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.
Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

01

See the paths that lead to revenue

See the paths that lead to revenue

See which user paths lead to sales, and which ones lose them. Start anywhere, follow the trail, and spot where users drop off, loop back, or quit.

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

See which user paths lead to sales, and which ones lose them. Start anywhere, follow the trail, and spot where users drop off, loop back, or quit.

See which user paths lead to sales, and which ones lose them. Start anywhere, follow the trail, and spot where users drop off, loop back, or quit.

01

See the paths that lead to revenue

See which user paths lead to sales, and which ones lose them. Start anywhere, follow the trail, and spot where users drop off, loop back, or quit.

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

See which user paths lead to sales, and which ones lose them. Start anywhere, follow the trail, and spot where users drop off, loop back, or quit.

See which user paths lead to sales, and which ones lose them. Start anywhere, follow the trail, and spot where users drop off, loop back, or quit.

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

02

Find where users get stuck

Find where users get stuck

See where visitors give up, whether it's at checkout, during sign-up, or on a specific page. Find the friction and fix it.

See where visitors give up, whether it's at checkout, during sign-up, or on a specific page. Find the friction and fix it.

See where visitors give up, whether it's at checkout, during sign-up, or on a specific page. Find the friction and fix it.

Poterna analytics dashboard showing privacy-friendly traffic data generated via chat.

02

Find where users get stuck

See where visitors give up, whether it's at checkout, during sign-up, or on a specific page. Find the friction and fix it.

See where visitors give up, whether it's at checkout, during sign-up, or on a specific page. Find the friction and fix it.

See where visitors give up, whether it's at checkout, during sign-up, or on a specific page. Find the friction and fix it.

Flexible journey analysis for any use case

Flexible journey analysis
for any use case

User Path Discovery

Automatically discover the most common paths users take through your site. No need to define funnels upfront.

01

Conversion Funnels

Define anchor and conversion events to see exactly what percentage of users complete your desired journey.

02

Configurable Steps

Control max steps, minimum volume, time ranges, and starting events to zoom into the exact flow you care about.

03

Drop-off Analysis

See exactly where users leave your journey and what actions they take before abandoning

the path.

04

Sankey Visualization

Beautiful flow charts show proportional user volume at each step, making complex journeys instantly understandable.

05

Real-time Data

Journey visualizations update with the latest data. No waiting for batch processing or data pipelines.

06

Know exactly where your revenue leaks

Join teams already making better product decisions with Poterna